Phenomenon
Los Angeles, CA
Phenomenon is a creative think tank of consumer marketers and designers headquartered in Los Angeles but with global reach. They help businesses and cultural entities create and implement brand marketing, consumer strategies, advertising conceptualization, social networking agendas, and experience design.
Phenomenon occupies two suites in a restored mid-century mid-rise in the bustling mid-Wilshire district. Their program called for flexible yet defined spaces which allow for continual creative collaboration but also provides areas of refuge and privacy to think and brainstorm individually. Thus, private offices and an enclosed conference room are balanced by a central space containing a custom designed seventeen foot long steel and walnut “creation table” which is utilized for everything from group design sessions to marketing meetings and formal presentations. Architecture350 also designed matching desks for the partner offices.
4,700 SF, Tenant Improvement
2010-2011
photography by Benny Chan, Fotoworks